Waste Management Identity Design
One of the biggest problem is ugly trash cans and trucks. People see trash cans and trucks everyday. What’s more, it has low differentiation.
Trash bins and trucks exists in our daily life, people can see it everyday. Trash bins are more efficient and attractive way. We want to convey the idea that WM makes our life beautiful.
“W” is reverse of “M”; I use shadow as an element. Shadow means it exists, it means nature. I want to make WM’s image to a real clean image.
The logo is not limited to one logo. It has various of shadow. The logo was made from the pictures.