Save Music In Chinatown Identity
Save Music In Chinatown is a non profit organization which helps fundraise money for the music program at the Castelar Street Elementary School in Chinatown, Los Angeles.
The Hong Kong Cafe in Chinatown was a focal point for LA’s Punk Rock music scene and Save Music in China- town’s founders Martin Wong and Wendy Lau are big fans. They coordinate punk shows to raise money for the organization. They want to leverage this time period in music to inspire and engage children to appreciate and love music.
I created a visual identity system for them to help them market their efforts and attract more punk fans and music aficionados. Castelar Street Elementary school offers a Mandarin language immersion program for its students, this influenced the new identity which is based on the Chinese alphabet grid that students start learning how to draw Chinese characters with.
The overall attitude is meant to align with a punk rock sensibility. I collaborated with one of the students at the school to produce a secondary visual language comprised of hand drawn illustrations. The identity combines these hand made components and pairs them with a lo-fi set of rules, ultimately articulating them into newspapers that can be used to market the event and educate viewers about the organization.